The long answer would involve popular traditions like barbecuing, parades, rodeos, and the consumption of red food and drinks.
But in these complicated and often divisive time in the States where many are looking to rectify the cultural chasms and gain new perspective on those different from us, the best response to Juneteenth is one that uses the day to assess the diversity and inclusion of your immediate home, work, and community.
Cmon owner Calvin Nowell likes to say, “Look around the room and ask, ‘Who’s not here?’ That’s a starting point to building an inclusive climate.”
On a more practical level, use this holiday as a celebration of entrepreneurship by supporting Black-owned businesses. Step outside your Netflix rut to explore TV shows and movies that are traditionally associated with the Black community. Listen to R&B, rap, and gospel music, and do some reading on the history behind those genres and why they mean more to some races. If you want to go the extra mile, offer the day off to your employees or as a day to volunteer for non-profits working in the Black community.
It’s never too late to start a new tradition. So if you’re longing for more equality in your world, use Juneteenth as your day to take a step in that direction.